National Supplier Diversity Video for Kaiser Permanente

  • Project:

    In early 2011, Kaiser Permanente launched a five-year, $1 Billion Supplier Diversity Goal Campaign aimed at accelerating the organization’s commitment toward purchasing products and services from minority- and women-owned businesses.

  • Role:

    Wrote and produced video. Oversaw creative team.

  • Results:

    • Video was the winner of multiple national awards for communications excellence.
    • Overall organizational goal was met with distinction: Kaiser Permanente was the first health care provider to be named to the Billion Dollar Roundtable.
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