In 1985 a federal district judge took control over troubled Kansas City, Missouri, School District on the grounds that it was an unconstitutionally segregated district with dilapidated facilities and students who performed poorly. In an effort to bring the district into compliance with the federal law, the judge ordered the state and district to spend nearly $2 billion over the next 12 years to build new schools, integrate classrooms, and bring student test scores up to national norms. Some taxpayers were outraged.

To improve the reputation of the school district: to be known as friendly and welcoming. To help the public understand the value their tax dollars made in the community.

Developed a first-time campaign that opened the doors to all schools within the local school district. The public was invited in for tours to see the improvements their tax dollars had made.

Public attitude shifted and results were overwhelmingly positive. This was the first time the public had been invited into the schools for tours and viewings.