The organization was undergoing a major supply chain transformation. The communications team was challenged to come up with a way to explain to employees the nature of the effort—what it was and what it means in their everyday lives—and what they can expect.

To take a very complex and hard-to-explain topic and make it easily digestible—and to do so in a fun and engaging way.

Executive producer. Hatched the video animation ideal. Oversaw creative team and final production of video.

Used animation to meet the goal of presenting complex topic in an engaging, fun and easy-to-digest manner. The video was extremely well received, and is still in use today, 3 years after it was first launched.