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Her Story

Laurie Spoon wears many hats:
consultant, advisor, leader, educator, artist and confidant.

Laurie Spoon portrait

Laurie can help you and your organization in so many ways.

  • Strategic Planning

    Laurie can enhance your strategic thinking process and expand your ideas beyond the norm into viable, unique solutions that match your vision.

  • Problem Solving

    Need assistance solving seemingly inextricable problems? Laurie’s there for you to determine what’s working and what’s not and will guide you through difficult challenges for better solutions.

  • Revitalizing Organizations

    Is your company getting stale or facing a crisis? Laurie is an expert at revitalizing complex departments and organizations, injecting creativity and excitement into the mix to help you grow and succeed.

  • Effective Communication

    Laurie is a master at messaging. She will find clever and innovative ways to connect with your internal employees or external clients adding high-level engagement with a little pizzazz!

  • Executive Coaching

    Laurie will make you challenge the assumptions and limitations about yourself. She provides a safe and secure methodology to launch you to a new dynamic level of confidence and execution.

Above and beyond

Besides wildly creative, Laurie is a prolific storyteller, visionary, events producer, political strategist and communications planner. She produces live events and advises on business plans. She is a connect-the-dots master and a mediocrity-bucking bronco. She opposes the mundane way of doing things and is a radical agent for betterment.

Radical agent for change

From her stint as property manager in Oakland County, Michigan, to sports writer covering the Detroit Red Wings, to record promoter for Gladys Knight and The Pips, to acting as national singles promotion director for Hall & Oates to co-chair of the United Way campaign, Ms. Spoon has earned respect and made waves like nobody’s business.

She’s made waves alright. More like tsunamis.

Likes to buck the mundane

But it didn’t stop there. She was a radio talk show host, a hospital communications manager in Subang Jaya, Malaysia, and a communications director for a Kansas City mayor. She was a former ice skater, real estate agent and video producer. She’s embarked in tap and ballroom dancing (stunk at ballroom), worked on Rose Parade floats, and was a marketing chief for St. Joseph-Bon Secours Hospital in Florida. She was the general manager of a record label in Nashville and a speechwriter for politicians and Silicon Valley CEO types.

Nothing here is malarkey

What hasn’t she done? Well, not much. And she is regularly drawn to helping others—four-legged, furry companions and people alike. She has found homes for more than 20 stray dogs and she is currently building opportunities for professional women aged 50+ who are facing unemployment in the current job market.

Talented. And a big heart. Yes. That’s Laurie.

Special advisor to Minister of Health, Malaysia

25

years of experience

172

successful projects

53

happy clients

99.9%

laughter

Honest, fresh and creative solutions. Contact Laurie. It won’t hurt.

What people say about Laurie…

“Laurie was an excellent Executive Consultant & Chief of Staff. She had strong working relationships with her Union partners and oversaw the detailed implementation of one of the Country’s most significant Labor-Management Partnership contracts covering over 100k employees. She developed a brand for our workforce planning and development function within our organization with creative communications and produced exciting conferences with compelling content and speakers. She sees projects through from strategy to implementation on time and on budget. She created strong executive messaging and communications and drives for high quality results. She’s been a great mentor to others and a trusted advisor.”

“As our Chief Marketing Officer, Laurie led a creative marketing campaign and a successful re-branding of our company and was able to make sure we had good press coverage. She re-tooled a previously ineffective inside sales team, developed an exceptional industry analyst relations program and developed great relationships with our clients. She’s a strong problem solver with a lot of energy and ideas.”

“Laurie is a valuable advisor to executives and is excellent at identifying areas of operational overlap and recommending solutions to streamline work activities. She is experienced at developing and executing change management plans and delivers on time and on budget. She is especially devoted to mentoring others.”

“I really valued my time working with Laurie when she was an Executive Consultant in Kaiser Permanente’s Procurement organization. She developed compelling and creative communications for our 500+ person organization as well as being a key thought partner and advisor for our Executive Leadership Team. Laurie dealt with challenging and complex operations issues, actively seeking win-win solutions in resolving issues.”

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Her Vision

Here are some things Laurie does very well.

Vision concept word cloud

She offers a boatload of services. Row on!

Seer. Truth teller. Strategist.

For Laurie, sizing-up a situation, telling the truth like she sees it, and offering strategic steps in achieving the desired outcome is an extreme sport. And she’ll help you make it to the winner’s podium.

Tale Teller

If you have a complex idea or product, Laurie is expert at distilling the message and presenting it in a way that makes your audience lap it up. She uses humor, video, animation and/or history to help your audience get the point that you need to make.

Visionary

As a political analyst, Laurie helps design roadmaps to help leaders get where they want to be. Big picture yet tactical, she inspires people to see what is possible and provides support and guidance around each bend to make it happen.

People connector

“I love to connect people,” she says. Known for her people-connecting prowess, she uses her vast network of contacts to traverse industries and put people in touch with one another for purposes of business, mentorship and the mutual benefit of all.

Campaign developer

Do you truly want to connect with your employees, but are missing the mark? Laurie has a proven track record of building fun and creative engagement campaigns that meet employees exactly where they are.

Events creator

From creation to execution, Laurie loves to produce meetings and events that attendees talk about for years (which they often do). “This isn’t your mother’s offsite meeting,” she quips. With flare and creativity she makes the standard business meeting one to remember.

Her Work

Take a look at a few of Laurie’s portfolio samples.

10,000 Steps - 10,000 People
Ragan Award – Best Article Series, ‘Leader in Focus'
PR News Platinum PR Awards 2012, Best Internal Publication, "The Source"
Kansas City, Missouri - District-Wide Open House campaign
iLearn, Growing Careers campaign
Pain in the Neck
National Supplier Diversity Video for Kaiser Permanente
Supply Chain Transformation
Promoting Creative Services

More testimonials about Laurie

“Laurie enabled me to see there are no boundaries to what one can envision. She helped me to be the most creative I could be when standing up a new function in a large complex corporate environment. Her influence lingers on.”

“Laurie is absolutely brilliant. She assisted our team with a communication campaign to reinvogorate our brand. Her creativity and out-of-the box thinking gave us amazing ideas to work with. Thanks to Laurie we launched a successful video contest and revamped our communication messaging.”

“Laurie has an amazing gift to empower others to find their authentic and powerful voice. She provided expert and creative advice that has led to our increased capacity to tell the LeaderSpring story through a new video and a marketing brochure. With tools we are proud of, Laurie has enabled us to elevate our brand to a new level.”

“Laurie is an executive’s best friend in helping navigate through a career or political crisis. She helps pave the path to sound solutions, isn’t afraid of tough talk (often delivered with a sense of humor) and is an excellent adviser.”

“A true communication and marketing sage, 

Laurie is an effective leader in challenging situations, thanks to her creative skills and positive attitude. She has unique persuasive talents and competencies to steer groups through rough waters to rewarding outcomes and implementations.”

“Laurie has become quite an outstanding citizen since her federal crime at 6 years old for stealing Captain Crunch samples out of her neighbors’ mailboxes. She seems to be on the right path to success now.”

“Laurie has excellent communication skills and is a careful and creative thinker. She is extremely organized and reliable, and works independently, with follow through, to get the job done. I highly recommend her.”

“Laurie is one of the most creative individuals I have met. She takes the mundane and makes it engaging and fun. She’s innovative and delivers new and unchartered ways of communicating the message, strategically and tactically. Two words to sum her up: creative brilliance.”

“Laurie is an incredible strategic communicator. She sees the big picture but also the tactical and instills pride and confidence in her team and colleagues. I can honestly say that Laurie is one of the best mentors and leaders I have ever worked with in my 20+ year career.”

“Laurie was one of the most high-energy people I have ever worked with and her constant commitment to moving projects forward was a huge plus for our group. She is also a very caring and thoughtful person who was always available to help out in any kind of crisis – professional or personal.”

Happy Clients

MCA Records logo
Bon Secours Health System logo
Kansas City Missouri logo
United Way logo
Buddha Records logo
Kansas City Missouri School District logo
Selectica logo
Ariola Records logo
Champion Entertainment logo
Get In Touch

Contact Laurie. She‘s so easy to talk with.